Did you know that, historically, about one-third of annual charitable giving happens in December? Nonprofits typically see a huge surge in the final days as about 10% of donations are made during the last three days of the year.

Many donors seek to claim tax deductions by pledging gifts before the end of the year, while others simply embrace the giving spirit of the season by making charitable donations.

The significance of year-end fundraising to nonprofits across the Princeton-Mercer region is not new. However, the nonprofit community is facing unique challenges that make the coming weeks even more crucial to sustaining the programs and services they provide.

Financial Strain

In recent years, inflation has driven up operational costs, making it more difficult for nonprofits to cover basic expenses. Nonprofits are tightening budgets and operating leaner than ever. Meanwhile, cuts and freezes in federal funding threaten are forcing these organizations to seek alternative sources of funding.

According to Trends and Outlook 2025 from the NJ Center for Nonprofits, financial uncertainty was cited by 65% of nonprofits as the top challenge to their own viability. Just one-third of nonprofits said their overall circumstances were better than one year ago, down from 56% in 2024.

Increased Demand for Nonprofit Services

While demand for nonprofit programs and services is up, funding is largely flat. This is especially concerning, like food, housing, and child care.

According to the Trends and Outlook 2025 survey, 77% of nonprofits saw increased demand for services, while just 52% saw an increase in funding. While more than three quarters expected increases in demand (76%) and expenses (78%), only 35% expected funding to increase.

More Dollars but Fewer Donors

While total dollars raised and average gift size have increased, the total number of donors, especially smaller donors, has decreased. Nonprofits need to continuously grow their donor base to make their organizations more resilient to economic downturns and crisis situations.

A smaller pool of individual donors means more organizations are competing for the contributions of the same people, which can make fundraising more difficult for nonprofits that rely on grassroots support.

Support the Region’s Nonprofit Community!

With more than 100 nonprofit members, the Princeton Mercer Regional Chamber is thrilled to connect nonprofit members with professionals, businesses, and members of the community. We proudly showcase these wonderful organizations during Chamber events and look for opportunities to match nonprofits with potential staff, volunteers, and board members.

We encourage you to contribute to nonprofits during their year-end fundraising campaigns and consider volunteering for organizations and causes that are important to you. Let’s help nonprofits across the region get the resources they need to make a meaningful difference in the lives of those they serve—many of whom are our neighbors, coworkers, friends, and family.

Browse nonprofit members of the Princeton Mercer Regional Chamber and donate during this critical fundraising period if you are able!