Revolutionary Indoor Golf Experience Brings TrackMan Technology to the Princeton/Plainsboro Area in Early 2025

Clark, NJ – January 6, 2025 – GolfCave, the leader in technology-driven indoor golf simulation, is thrilled to announce the opening of its newest location in Plainsboro, near Princeton, NJ. The expansion represents another milestone for the rapidly-expanding brand which has been redefining the indoor golf experience since 2012. 

Each private room, known as a Cave, is equipped with state-of-the-art TrackMan technology, offering golfers access to over 250 renowned courses from around the world. Players receive instant feedback on their swings, including live video shot analysis, making GolfCave the perfect destination for both practice and play.

The new Plainsboro location is owned and operated by Victor Liu and his wife, Shirley Yen. Victor, a longtime GolfCave member at the Clark location, was inspired to become a franchisee after experiencing the unique combination of technology, convenience, and privacy that GolfCave offers.

“As a GolfCave member, I saw how the concept delivers a superior experience for golfers of all skill levels,” said Victor Liu. "I’ve been playing (and enjoying) bad golf since childhood. For me, golf is about friendship, cherished memories, and a break from the daily grind of work. GolfCave offers another way to embrace the game but what sets it apart is its focus on helping me refine my swing and become a better golfer.” 

Shirley, who grew up in the Princeton/Plainsboro area, is especially excited to bring GolfCave to a community close to where she spent her childhood. “This area has always been special to me, and I’m thrilled to contribute to the business community in an area we have strong roots in,” said Shirley Yen. 

GolfCave Founder Dave Wechsler opened the first location in Clark over a decade ago, well before the indoor golf industry gained traction. Recognizing the potential to offer golfers a year-round space to practice and play using advanced simulation technology, Dave Wechsler designed a concept that seamlessly integrated indoor golf with cutting-edge tools capable of measuring club and ball data with remarkable precision. Today, the indoor golf simulator market has grown into a $1.3 billion industry, projected to reach $3.3 billion by 2030. With six existing locations and five more set to open in New Jersey within the next year, GolfCave is at the forefront of this booming market. 

“We are delighted to welcome Victor and Shirley to the GolfCave family and expand our presence near Princeton,” said Wechsler. “Their enthusiasm and vision align perfectly with our mission to provide a complete golf experience that combines cutting-edge technology with accessibility for golfers of all skill levels.” 

The Plainsboro location will feature GolfCave’s signature amenities, including 24/7 access for members, a BYOB environment, and offerings such as lessons, events, and tournaments. GolfCave Plainsboro is set to open at the end of January. A Grand Opening celebration will be scheduled in early Q1 2025.

For more information about GolfCave, memberships, or franchising opportunities, visit www.golfcave.com.

About GolfCave

GolfCave was founded in 2012 to provide a technology-focused golf simulation experience for golfers of all skill levels to play or practice in the privacy of their own Cave. Each private Cave is equipped with TrackMan, the world's most accurate golf simulator, offering access to over 250 well-known courses and instant feedback, including live video shot analysis. GolfCave is open 24/7 for members and combines this cutting-edge technology with the flexibility to bring your own food and beverages. Membership, non-member pricing, lessons, events, and franchise information is available at www.golfcave.com

Contact:

Sherry Varian, sherry@golfcave.com, 908-447-5795