C3Workplace presents - From Interest to Impact: A Better Buying Funnel

Tuesday, March 10, 2026 (12:00 PM - 1:00 PM) (EDT)

Description

The rise of AI has changed how buyers interact with brands. Prospects are now coming to the table with more context than ever before. A single AI search can shape how they evaluate options long before a first conversation.

The path from initial interest to signed deal looks different now. Outbound, inbound, nurture, automation, and sales execution are still part of the equation. What’s changing is how those pieces work together as buyers move through the funnel in less predictable ways.

Join us on March 10 at 12 pm ET for a virtual panel discussion with experts across the full buying funnel who will share how teams are adapting their go-to-market approach as buyer behavior evolves.


The 60-minute Business Growth Roundtable will cover:

  • Outbound sales and marketing approaches that earn attention and garner engagement
  • Inbound strategies that attract high-intent buyers
  • Lead nurturing tactics that turn interest into sales conversations
  • Practical ways teams are using AI to scale execution while preserving human judgment
  • Sales enablement approaches that shorten sales cycles and increase close rates

Who Should Attend

  • B2B and professional services marketing and sales leaders
  • Revenue, demand gen, and growth leaders responsible for pipeline and sales performance
  • Teams looking to better connect marketing strategy, technology, and sales execution

Register here.

https://us02web.zoom.us/webinar/register/2017690106090/WN_X71qoxR_TNarAygFwXKYGA#/registration

Event Contact
Kelly Louro
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Tuesday, March 10, 2026 (12:00 PM - 1:00 PM) (EDT)
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